Dear Customer: Jan/01/04
Buying direct from National Diamond and Gold at discount prices:
"LIST PRICE" is the suggested retail price that has been provided by our company as a manufacturer, or by our suppliers. Actual retail prices in your area may be substantially different. Because we sell our merchandise over the internet on a national basis, it is not possible to know if our merchandise is sold at list price in any particular location or at any particular time. "YOU SAVE" reflects the difference between our price and the supplier provided list price shown on our sites. Because the list price may be different than the actual retail prices in your area, you may not actually realize a savings of this amount and may want to make an exact comparison for yourself by checking the prices of other internet or local retailers prior to making a purchase. We feel that our items are priced to offer you a good and reasonable saving. Due to not being able to see a live person, we feel that you deserve a discount and that it is only reasonable.
Our web site is generic meaning that it is "low budget" which allows us to pass savings on to the consumer. If we spent $50,000 on a web site, we would need to pass the cost down to the consumer ultimately meaning higher prices.
Thank you for your interest
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